Assi Box Office: Taapsee Pannu Film Faces 50% Drop, Nears Theatrical End

Taapsee Pannu's courtroom drama, Assi, recorded a 50% dip in box office collections on its second Monday, signaling the movie's theatrical run is coming to an end. This development highlights the challenges small to mid-sized films face in the post-pandemic era.

• Assi collected Rs. 20 lakh on the second Monday.
• The drop is 70% compared to the previous Monday.

What do you think about this trend impacting theatrical runtimes?

In its second week, Assi grossed Rs. 1.70 crore over four days, bringing its total running collection to Rs. 8.20 crore nett in India.

• Total expected two-week collection: Rs. 9 crore nett.
• Final run may reach approximately Rs. 10 crore nett.

Are you surprised by the earnings performance of Assi?

Assi’s projected total is about one-third of the Rs. 30 crore nett earned by the previous Anubhav Sinha and Taapsee Pannu collaboration, Thappad, released in 2020.

• Thappad grossed approximately Rs. 30 crore nett.
• Assi expected to finish around Rs. 10 crore nett.

What impact do you think the pandemic has had on similar films?

Viewers now prefer to wait for digital releases, which come roughly eight weeks after theatrical premieres. This shift causes a quicker decline in box office earnings.

• OTT releases typically arrive 8 weeks post-theatrical release.
• Longer OTT exclusivity may boost box office performance.

What strategies could help save theatrical runs for small films?

• Assi’s box office dropped 50% on second Monday.
• Total two-week collections are around Rs. 9 crore nett.
• Final theatrical run may reach Rs. 10 crore nett.
• Audience prefers digital viewing for small films post-pandemic.
• Industry experts suggest longer OTT windows to aid box office.

Taapsee Pannu stars in Assi, a courtroom drama facing a steep box office decline this week (Image credit: Benaras Mediaworks)

Stay tuned for further updates on Assi and trends impacting Indian cinema's theatrical landscape.