Myntra Launches MynShakti 2.0 to Empower 100 Women-Led Brands

Myntra's MynShakti 2.0 expands support for 100 women-led fashion, beauty, and lifestyle brands, driving inclusive growth in India's digital commerce ecosystem.

Myntra Unveils MynShakti 2.0 Ahead of International Women’s Day

Myntra launched MynShakti 2.0 on March 7 in Bengaluru to onboard and empower 100 women-led brands across fashion, beauty, and home categories. This strategic move builds upon the success of the first edition, highlighting Myntra's commitment to fostering gender-inclusive growth in India’s digital commerce space.

How will this expansion influence women entrepreneurs in your network?

Expanding Reach and Support for Women Entrepreneurs

The inaugural MynShakti program supported 20 women-led brands from diverse categories such as clothing and personal gifting. Many early-stage brands with under 50 SKUs achieved wider national reach through Myntra’s platform, leveraging operational support and technology.

Business Insight: This reinforcement of support addresses significant barriers in logistics and visibility faced by women entrepreneurs, enabling scalable brand growth.

• Over 20 early-stage women-led brands onboarded in first edition
• Access to Myntra’s customer base and tech-enabled ecosystem

What impact do you foresee for emerging women-led brands with scaled marketplace support?

MynShakti 2.0's Structured Enablement and Vernacular Resources

The new phase enhances seller enablement with a structured program, incorporating a vernacular video series. This content simplifies onboarding and growth strategies, targeting wider participation, especially from Tier 2 and Tier 3 cities.

Strategic Advantage: Offering resources in regional languages breaks entry barriers and broadens inclusivity, crucial for tapping into India's diverse entrepreneurial talent pool.

• Introduction of vernacular video series for seller education
• Focus on widening Tier 2 and Tier 3 city participation

How will vernacular initiatives reshape the seller onboarding landscape?

Corporate Vision to Scale Women-Led Made-in-India Brands

Govindraj MK, Myntra’s CHRO, emphasized fostering a new generation of women entrepreneurs who build meaningful brands aligned with evolving consumer aspirations. MynShakti 2.0 aims to give them tools, insights, and mentorship to scale sustainably.

Market Implication: This strengthens India’s digital lifestyle ecosystem by transforming local women-led enterprises into national brands, driving economic inclusion.

• Commitment to enabling sustainable scaling of women-led brands
• Alignment with the ‘ShECommerce’ vision for inclusive growth

What role will corporate support play in shaping India’s women entrepreneurship sector?

Key Takeaways

• Myntra expands women seller program to onboard 100 brands in key lifestyle categories.
• Enhanced support includes vernacular video series targeting tiered city entrepreneurs.
• Initiative accelerates scaling of women-led businesses from local to national.
• Aligns with Myntra’s vision for inclusive, sustainable digital commerce growth.
• Strengthens the presence of women entrepreneurs in India’s evolving e-lifestyle market.

Business Impact Visualization

Chart illustrating growth in women-led brands supported by MynShakti 1.0 and projected expansion under 2.0. – Myntra Annual Report 2024

Related Trends

As women entrepreneurs increasingly lead growth in digital commerce, programs like MynShakti demonstrate how targeted support fosters inclusive economic development. Future trends indicate rising regional language accessibility and mentorship programs as pivotal. Keeping abreast of such initiatives helps investors and professionals anticipate market shifts and emerging consumer segments.

How will your investment or corporate strategy adapt to this empowering ecosystem?